The Bathroom Manufacturers Association (BMA) has appointed Lisa Whitfield, Managing Director of Ideal Standard UK and Ireland, as an honorary officer to its expert board.
Comprising industry experts and senior figures, the BMA Board plays a crucial role in guiding the association’s activities, addressing sustainability, compliance, and market challenges.
“Lisa’s appointment is a valuable addition to our board,” said Tom Reynolds, BMA Chief Executive. “The knowledge and experience she brings will help provide the expert views required for the future of our sector and the association.”
Whitfield’s appointment brings the total number of board members to 13.
Ideal Standard, a leading manufacturer of residential, commercial, and healthcare bathroom solutions, boasts a robust presence in the construction market through brands like Armitage Shanks and Ideal Standard. The company prioritizes innovation across various product categories, leveraging cutting-edge technologies and collaborating with renowned designers. Its commitment to craftsmanship, design, and performance has earned international recognition.
“As Ideal Standard is pushing extensively on sustainability and ESG goals, their efforts align with the BMA’s ambitions and will help guide our industry to make a difference,” Reynolds added.
“It’s a great honor for me to join the Bathroom Manufacturers Association board,” said Lisa Whitfield. “I join at a time when sustainability is high on the agenda for every industry. With collaboration and continued efforts, I expect our industry will become a benchmark for others to follow. We have the knowledge, passion, and drive to make this a reality.”
“I look forward to contributing to the association’s goals as it continues to grow,” Whitfield concluded.