The digital era has not only revolutionised the way we communicate, work, and shop, but it has also ushered in a new era of opportunities for businesses to connect with their customers. Digital marketing has emerged as a powerful tool, empowering bathroom industry professionals to enhance their brand presence, engage with consumers, and drive growth in ways that were once unimaginable. We speak to Branagh, Head of Success a VROOM Digital and she gives us a thorough overview on how you can make digital marketing work for your business.
Tell us a bit about vroom digital:
Vroom Digital is a highly experienced, fully remote digital marketing agency that has been in operation for over 10 years. Our primary focus is to drive leads and sales for our clients, while ensuring the data we collect is easily understandable and actionable.
With a dedicated team of experts in various fields such as SEO, Google Search, YouTube, Paid Social (TikTok, Facebook, Instagram, Pinterest etc), and PR, we provide a holistic approach to digital marketing. We understand that each client is unique, and therefore, we create personalised strategies tailored to their specific needs.
At Vroom Digital, we firmly believe in the power of data-driven decision-making. By analysing and interpreting the data we gather, we can make informed choices that lead to successful outcomes. This approach allows us to help our clients achieve their goals effectively and efficiently.
Our services are designed to assist both small and large businesses in their growth and scaling efforts. Whether you’re a small team just starting out or a multi-million euro enterprise, we have the expertise and resources to support your digital marketing initiatives.
We specialise in driving leads and sales, utilising data to inform decision making, and helping businesses of all sizes grow and scale.
Give us a brief run down on the benefits of investing in digital marketing for the bathroom industry in Ireland?
For companies in the bathroom industry in Ireland, investing in digital marketing offers several significant benefits. Not only does it provide access to a wider market, but it also grants valuable data insights that traditional media channels may not offer. At Vroom Digital, we specialise in helping clients in the bathroom industry adopt an omnichannel approach to maximise their digital marketing impact.
One of the key advantages of digital marketing is the ability to track and measure results with precision. For instance, we can tangibly monitor the number of leads generated through platforms like Facebook and Google ads. We track metrics such as the number of ad views, clicks, and the average cost per click, enabling us to optimise campaigns continuously. By leveraging this data, we ensure that our clients’ advertising budgets are utilised effectively.
Furthermore, digital marketing provides a level of targeting that surpasses traditional media. Facebook, in particular, offers highly granular audience targeting options based on specific interests. We can also retarget individuals who have engaged with the brand across various platforms, including websites, Instagram, and Facebook pages. This level of data and targeting capabilities makes it easier to scale performance and drive strong results.
As part of our comprehensive approach, we guide clients on optimising their landing pages and blogs to generate the most leads. We advise on the content that should be included on these pages to capture and retain visitor interest. Additionally, we help clients create impactful search ads by identifying the most effective keywords and ad copy to increase click-through rates and conversions.
We also recognise the power of visual content in warming up clients to new products and services. Through strategic guidance, we advise on the creation of videos and downloadable materials that engage and educate potential customers. These assets can effectively showcase the unique features and benefits of bathroom products and services.
At Vroom Digital, our expertise lies in our ability to seamlessly integrate all these elements. We understand that our clients are busy, so we strive to make the process as straightforward as possible. Our focus is on delivering an integrated digital marketing strategy that aligns with the client’s goals, leveraging data-driven insights, and ultimately driving growth and success in the bathroom industry in Ireland.
With regards to paid advertising, some people are scared to invest and not get the results, what would you suggest in terms of managing budget and expectations?
We completely understand the apprehension that some people may have when it comes to investing in paid advertising and the fear of not achieving desired results. At Vroom Digital, we work closely with our clients to address these concerns and ensure that budget management and expectations are well-managed.
First and foremost, we suggest investing an amount that you are comfortable with initially. We acknowledge that managing paid advertising campaigns can have a steep learning curve, and there is often conflicting advice from different platforms. Therefore, it’s essential to start with a budget that aligns with your comfort level and gradually scale it as you gain confidence and see positive results.
At Vroom Digital, we offer expert advice on determining the right starting point for your budget. We assess your goals and objectives, taking into consideration factors such as your target audience, industry competition, and campaign objectives. Based on this analysis, we provide recommendations on how to allocate your budget effectively, ensuring that you get the most out of your investment.
Throughout the process, we work closely with you to understand your commercial goals and long-term objectives. Our team guides you through our strategies, explaining how they align with your goals and outlining the steps we will take to achieve them. We believe in transparency and collaboration, ensuring that you are involved in the decision-making process every step of the way.
Our experienced team at Vroom Digital is well-versed in analysing performance data and making informed decisions based on the insights obtained. By working with us, you can leverage our expertise to navigate the fluctuations in performance data, gain a deeper understanding of your campaigns, and make strategic adjustments over the long term.
Ultimately, our aim is to build a partnership with our clients, alleviating any concerns and providing guidance throughout the process. We understand that paid advertising is an investment, and we are committed to maximising your return on investment while keeping your goals and long-term vision in mind. We will always offer advice on a starting point for your budget and how we can help it grow, while outlining the deliverables that can be achieved within your budget. This ensures transparency and sets realistic expectations from the start.
In 2023, is organic content just as important as paid advertising on social media?
In 2023, the landscape of social media has brought changes to the significance of organic content, when compared to previous years. The rapidly evolving nature of social media platforms means that organic content continues to be important, but it is crucial to consider where you have the time and resources to invest your energy.
Platforms like YouTube and TikTok offer additional benefits beyond audience growth. They provide opportunities for organic growth through search features, assisting in reaching a wider audience. However, it’s important to strike a balance between creating content that clients enjoy, consume, and engage with, while also aligning it with your commercial goals. Having a high number of followers, but low social sales conversion, is not ideal.
Building a loyal following and posting consistently on organic social media channels remains important to establish trust and grow your audience. However, paid social media advertising offers a level of visibility and measurable success that organic content does not. Through platforms like Facebook Ads Manager, it becomes easier and more accurate to track purchases, revenue, and return on investment (ROI) generated through paid social media advertising.
Leading brands understand the value of both organic and paid social media strategies, as they complement each other in the long term. By incorporating a balanced approach that combines organic content (to foster loyalty and trust), with paid social advertising (to drive measurable results), businesses can achieve a holistic social media presence.
What would be your advice to businesses that want to get started with advertising online and the best way to approach it?
If you’re a business looking to start advertising online, my advice is to seek expert guidance right from the beginning. At Vroom Digital, we understand that our clients may not be experts in this field, just as we aren’t experts in their specific industry. However, through our collaborative relationship and the insights gained from data analysis, we can learn together and adapt to uncover valuable opportunities.
We’ve encountered clients who previously managed their online advertising efforts but didn’t achieve the desired results. Upon reviewing their ad accounts, we identified areas where campaigns could be optimised for success based on our experience and expertise. With our guidance, we were able to improve performance quickly and effectively.
In the ever-changing landscape of online advertising, it can be confusing to navigate through the multitude of suggestions and “hacks” claiming to guarantee success. At Vroom Digital, we prioritise focusing on the fundamentals of success, over the long term. Our approach is rooted in leveraging data-driven insights, implementing best practices, and staying abreast of industry trends to scale performance for our clients.
Having someone in-house who understands the intricacies of online advertising can certainly be beneficial. However, it’s equally important to have a mindset open to learning from the agency and adapting to the opportunities we uncover together. Our goal is to establish a collaborative relationship where we can share our expertise and guide you towards success in your online advertising efforts.
By partnering with Vroom Digital, you can tap into our knowledge, experience, and data-driven strategies to create impactful and scalable advertising campaigns. We will work closely with you to understand your goals, align our efforts with your business objectives, and continuously optimise your campaigns for maximum results over the long term.
What’s your advice on outsourcing versus in-house?
Both outsourcing and in-house approaches have their merits, and the best choice depends on the specific needs and strengths of the business. If a business has a strong internal social media team but lacks expertise in areas such as Google ads, outsourcing to an agency can be a sound decision in the long run. Recognising where assistance is needed and leveraging the strengths of the internal team is crucial for a successful marketing approach.
Having someone in-house who understands the intricacies of online advertising can indeed be beneficial. However, it’s equally important to have a collaborative mindset and be open to learning from the agency. At Vroom Digital, we see ourselves as partners invested in your success. Our goal is to establish a collaborative relationship where we can share our expertise and work together to unlock opportunities and achieve success in your online advertising efforts.
By leveraging the strengths of both in-house teams and external expertise, businesses can create a powerful synergy. Internal teams bring their industry knowledge, brand insights, and direct involvement, while agencies offer specialised skills, experience across various industries, and a broader perspective. This collaboration allows for a comprehensive and well-rounded approach to digital marketing.
Ultimately, the key is to assess the specific needs of your business and determine where external support can add the most value. By partnering with a trusted agency like Vroom Digital, you can tap into our expertise, leverage our resources, and benefit from a collaborative relationship that drives success in your online advertising initiatives.
How can businesses ensure they are reaching the right audience?
It’s about knowing who your target audience is, where your ideal customer sits in terms of demographic – but also not being too attached to this idea. For many previous clients, I have seen great success with broadening targeting beyond what they would’ve originally thought was their ideal market. The advanced targeting options on Facebook are improving all the time, and if you are unsure of exactly who to target – go broad rather than narrow. Even if your audience is a small subset within a larger audience, the algorithm on Facebook is strong enough to find them. If you have narrowed down your audience targeting too much, this makes it much more difficult to grow your customer base.
Any additional advice you think would benefit a business?
In the dynamic digital landscape, there is tremendous potential for all businesses. However, it’s important to note that while Facebook ads can significantly boost awareness of your business, maximising their effectiveness requires a holistic approach. In addition to implementing successful ad campaigns, ensuring that all other aspects of your business are optimised will greatly enhance your overall performance.
Having a well-structured website that is user-friendly, visually appealing, and optimised for conversions is essential. A seamless user experience on your website can positively impact the effectiveness of your Facebook ads, as it provides a cohesive and engaging customer journey.
A strong sales team is also a crucial component. By aligning your advertising efforts with a skilled and motivated sales team, you can effectively convert the leads generated through Facebook ads into paying customers. Consistent communication, effective follow-ups, and personalised interactions can significantly enhance your conversion rates.
Furthermore, excellent customer service plays a vital role in maximising the impact of your Facebook ads. When customers have a positive experience with your business, they are more likely to engage, make purchases, and become loyal advocates. Delivering exceptional customer service consistently builds trust and fosters long-term relationships.
At Vroom Digital, we understand that successful advertising goes beyond the ad campaign itself. Our goal is to provide comprehensive guidance and support, taking into account all aspects of your business. By optimising your website, empowering your sales team, and delivering outstanding customer service, you can enhance the success of your Facebook ads and drive overall business growth, and if in doubt, our VROOMDigital.ie team are only a click away!
www.vroomdigital.ie